Pay-Per-Click Case Study
Pay-Per-Click? Already Buying Keywords?
Contact OnTech for a 15 Minute Free Evaluation
and Keyword Analysis for your Website.
specific example is shown below. Our client has been
using a Pay-Per-Click Campaign for several years now.
June 2004, their 39 sponsored keywords has yielded 8,438
impressions from Overture (yahoo and
impression is each time one of your keywords is searched.
Their website total of 233 clicks. A click is the total
number of times someone visits your website by clicking
on one of your sponsored keywords. That's a Click Rate
will generate traffic, but it is also important to capture
the remaining 97% of visitors that
use the Organic Rankings on the center of the search
pages. Search Engine Optimization (SEO) allows your
website every advantage to gain successful organic ranking.
show that approximately 85% of web searchers do not
use the sponsored links. The most common answer was,
"I want the page that is rated the best for what
I want, not the one that paid the most."
sample client continues to track their website's traffic
and has found significant results with their SEO efforts
over Pay-Per-Click. Tracking your website correctly
is an absolute must for anyone seeking to build and
promote their website.
Keywords is certainly one avenue toward gaining visitors
to your website, but effective Search Engine Optimization
generates over 85% of search engine traffic.
can help you improve your Click Through Rate, but more
importantly the only way to get to the people who didn’t
click on sponsored links is through the organically
ranked locations. OnTech specializes in improving organic
to enlarge in new window